Simply Wood Rings has always been about collaboration, connection, evolution, and what if’s. In fact, that’s how it started. In 2005 Simply Wood Rings’ Gustav Reyes was woodworking in his basement, making all manner of right-angled boxes and clocks. One day, his wife Juanita posed a question: What if you could make wooden jewelry? And what if it were a ring, the kind anyone could wear?
Initially Gustav said, “No, you can’t do that. You could drill them out of the wood, but they would break.”
“I’m not talking about drilling it out,” Juanita said. Gustav looked at her sideways, but a few days later, she brought him a piece of plain white paper, and began to roll it. “You can make it thin like this, and strong like this,” she explained.
Gustav began to understand.
The first wood rings were crude, but Gustav continued to refine the process until the rings were both structurally strong and aesthetically beautiful. Later came wood- and stone-inlays, and the incorporation of metal. Each evolution made wider the possibility of making even more meaningful rings.
Now, almost 10 years later, Gustav, who heads the studio, and Juanita, who works in the office, feel honored to work with some of the most thoughtful and kind clients in the world. Along with a small team of artisans, Simply Wood Rings has grown into an ethical, progressive, and ever-evolving company, and one that holds strong to its simple origin: partners pushing each other to learn, grow, and create.
Simply Wood Rings always has one foot in tradition and one foot in innovation. Gustav asks himself: how are we honoring the wood and the lives it represents? And also, how can we do better; how can we make the rings even more reflective of the manifest beauty of life on Earth, and of the lives of the wearers?
So, for the company’s almost-10 year anniversary, Simply Wood Rings is launching a new website, reflective of the company’s and the work’s embedded values. “The new site is about telling stories, about refreshing and returning to simplicity and connection,” Gustav says. “We want to communicate our story to clients so that they feel even more welcome to share their own.”
At their heart, Simply Wood Rings are about cohabitating with the past and the future while remaining mindful of the present moment. They are about experiencing the natural world and human life as continuous, magnifying what’s important in life, and celebrating the authentic.
“We’ve always been on the cutting edge of wood ring craftsmanship,” Gustav says. “but what the rings symbolize is age-old: how humans connect to nature, and how they connect to each other.”
Visit the new site at http://simplywoodrings.com.